Important SEO tips for better business opportunity

SEO is an important factor to keep in mind for content creators. It is really difficult to drive impressive traffic to your website without proper optimisation. In this competitive world, it is necessary to keep your business website optimised and well presented to stay apart from the digital crowd and ensure your business achievements.


Search engine optimization has a significant importance in the world of web development. The success of a website is also credited to proper deployment and well optimisation. Keeping the importance and requirement of Search Engine Optimisation in mind, I am going to provide some SEO tips in this article that a website must not ignore to give itself a better chance to prove itself.

Domain Selection

Domain Selection is an important and considerable thing. Domain name acts as foundation for your website. Choosing the right domain can drive traffic to your website. People use to associate your domain name with your business or services offered.

Custom domain allows your website for better business opportunity, better advertisement opportunity and better ranking on search engines.

Well optimised blog post URL

If you have started with some popular blogging platforms like BlogSpot, WordPress etc. then you must start with optimising you blog title format like “” for better Click through rate and increase your search engine ranking. Optimising your blog post URL with help people to find you and increase your website visitors.

Title optimization

Title of your blog is very crucial because most of the people just go through the title to decide whether to read the content or to skip it.

Title optimization, therefore, is essential to draw people attention towards your content. The Title must be average in size. It must be strong, explanatory, appealing and attractive to draw visitor’s attention towards your website.

Image optimization

Image optimization is an important part of search engine optimization. It is an effective and working SEO technique that adds weight-age to your content. Visual contents like images, videos or graphics makes reader draw attention to your post for longer time.

Media files contains alt tag that contribute on indexing in search engines like Google, Bing etc. that adds plus point for your blogs.


Readability is an important thing to maintain in every blog for well optimization. The content must be comprehensive, grammatically correct and easy to understand to drive attractive traffic to your website.

If people will not understand the core message of your blog, they will stop following you. Therefore, it is essential to think about readability while creating the content for your website. Keep it simple and grammatically correct.

Keyword research

Keyword research will give idea about the hot topics. What people are looking for is relevant to your blog means the visitors in your website will increase automatically. It is one of the most important facet to drive customers to your website.

Keyword research is mostly used at the time of content creation for idea about trending keywords. It includes choosing right keyword for your content. It is a technique of finding target audience by analysing what type of strings they are likely to search.

Internal linking

Internal linking is essential for engaging your visitor in your website as much as possible. This will help to decrease the bounce rate of your website.

Once a visitor land to your any of your page, your website must attract him/ her to other contents to spend more and more time to your website. This can only be done by internal linking of your website. Through internal linking you can easily take your customers to your advertising pages or services you offer. Linking of webpages also allows Google to easily find an index through different pages on your blog and rank your website higher.

DoFollow | NoFollow

DoFollow and NoFollow plays an important role in search engine optimization. One of the main objective of search engine optimization is to drive huge traffic to your website, these keywords plays vital role in doing so.

When search engine crawl a website, it looks for external links from that website. If search engine find “dofollow” link, search engine follow the link and passes the link juice. It helps website to achieve better page ranking.

“Nofollow” attribute value instruct search engine bot not to pass link juice to mentioned link and search engine will not crawl that hyperlink. Comment sections and other part where you want search engine should not crawl should set as nofollow.

Meta description

Meta description is the brief description appear below the link on search engine result page. It is important in search engine optimization for traffic generation. It helps uses to find exactly what they are looking for. Proper Meta description can help you to drive targeted traffic to your website from search engine result pages.

Page speed

Page speed is a considerable thing in search engine optimization because it influence your website ranking and its credibility.

A website that takes much time to load will lose the chance of repeated visitors even if the website is impressive. If your website is not quick loaded, people may quit without waiting to load. Therefore, it is recommended for a search engine optimized websites to load in a few seconds especially for mobile devices.

Social media

Social media is an important factor for attracting huge traffic to your website. Popular social media like Twitter, Facebook etc. are such platforms that attracts people to look at your post in their area of interest. It attracts potential clients to your post.

Social media management in correct manner can help you a lot in achieving the goals of your website by driving potential traffic to your page.


Comments produce natural keywords that can drive organic traffic to your website. If comment system is used carefully, it can determine your website rank higher. Usually comments are nofollow links. You can allow comments on your topics just to improve your keyword density and ranking.

User experience & Design

To stay apart from the heavy crowd on the web we need attractive and appealing website design along with search engine optimized techniques.

Mobile friendly, light weighted, responsive design that can easily be indexed by search engine should be the priority.

Page Content

Content of the website is an important thing to keep in mind. A well optimized content can add additional importance to your website. If the content of the website will be according to researched and optimized keyword, it will have better ranking in search engine result.



To increase visibility and coverage of the website effectively Search Engine Optimization can be implemented during its early time span as well. These simple SEO tips are a few initiatives to ensure the visibility of your website over social media and search engines. Search Engine Optimisation is an essential commodity to ensure targeted traffic to websites for better business opportunities.

MSA Technosoft like to hear your opinion about search engine optimization and the article. For any assistance regarding website development or search engine optimization, feel free to contact MSA Technosoft.

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